Australian filmmaker Armand de Saint-Salvy has made it through to the finalist list in the global Crash The Super Bowl Competition! It’s now up to voters to select the grand prize winner for his chance to win $US1 million, the opportunity to work at Universal Pictures in Hollywood for a full year, and have his ad aired to over 100 million people around the world.
Competing against nearly 4900 entrants, de Saint-Salvy is one of ten finalists with his entry Doritos Manchild. Last year, Australia was well-represented by Finger Cleaner and this year Armand is determined to take it a step further and take out top honours. If successful, Armand will be the first Australian to ever win the competition!
This is the second year that fans from all over the world had the opportunity to enter the Doritos Crash the Super Bowl contest and for the first time ever, four of the ten finalists come from outside of the United States.
Ultimately, two ads will air in front of a global television audience during Super Bowl XLIX — the Grand Prize winner selected by the world’s votes on Doritos.com and a first prize winner selected by the Doritos brand. The creator of the ad that receives the most fan votes will win $US1 million in prize money as well as the opportunity to work for a full year at Universal Pictures in Hollywood. The first runner up, as selected by the Doritos brand, will receive $US50,000.
Voting will take place on doritos.com from Tuesday 6 January through Thursday 29 January (AEDST), with individuals able to vote once per day, per device, for their favourite fan-created ad.