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MADMAN ENTERTAINMENT WILL DONATE 10% OF WA OPENING WEEKEND BOX OFFICE TO THE INDIGENOUS PLAYERS ALLIANCE
Following a sell-out Perth premiere on Monday 12 August, at Luna Cinemas Leederville – which saw over 450 people attend a fundraiser screening for the Wirrpanda Foundation, Madman Entertainment has announced the benefactor support will continue across the opening weekend of The Australian Dream, with 10% of the WA Box Office donated to the Indigenous Players Alliance (IPA).
“On behalf of all those who worked on the production, we recognise the important work the IPA is doing and this is a wonderful opportunity to walk together,” says Paul Wiegard, managing director of Madman Entertainment.
Established in late 2018, the IPA is the peak body in Australia supporting Aboriginal and Torres Strait Islander peoples in football and beyond. Formed to provide a coordinated approach to enable the AFL industry to establish better recruitment, retention and transition of Aboriginal and Torres Strait Islander players who are current and/or previous players, the IPA works with both the AFL and AFLW.
Board members include former Fremantle Docker and Brisbane Lion, Des Headland (chairman); former West Coast Eagle, Fitzroy and Brisbane Lion, Kevin Caton; former Essendon and Port Adelaide players Che Cockatoo-Collins and Gavin Wanganeen and former Sydney Swan Michael O’Loughlin (who features in The Australian Dream).
The IPA provides past players with a support network, advocacy, women’s research as well as financial education for players and their families.
“The Indigenous Players Alliance welcomes the resources The Australian Dream will donate to us from the screenings, as a fledgling organisation we are striving hard to improve the situation many indigenous players, both past and present, face during their journeys playing and post career,” says chairman Des Headland.
Previous financial support of the IPA has come from a range of sources including Indigenous Business Australia and the AFL.
Madman Entertainment will donate 10% of gross ticket proceeds of the box office from opening weekend in Perth (Thursday 22 August – Sunday 25 August) at the following WA cinemas screening the film:
Luna Palace Cinemas; Leederville and SX
Palace Cinemas; Raine Square
Event Cinemas; Innaloo and Whitfords
Ace Cinemas; Midland and Rockingham
A documentary that uses the remarkable and inspirational story of Indigenous AFL legend Adam Goodes as the prism through which to tell a deep and powerful story about race, identity and belonging, The Australian Dream is essential viewing for all Australians.
For the first time, Adam reveals his profoundly emotional journey in his own words and asks fundamental questions about the nature of racism and discrimination in society today. Walkley award-winning journalist Stan Grant and BAFTA award-winning director Daniel Gordon join forces to tell this remarkable story of one of the most decorated and celebrated players in AFL history. A man who remains a cultural hero; the very epitome of resilience and survival, who continues to fight for equality and recognition.
The Australian Dream officially lands in cinemas August 22.