That Sugar Film has now taken $1,699,064 at the box office, making it the number one Australian documentary of all time in local cinemas (excluding IMAX). The film has also taken $448,436 in New Zealand cinemas.
The record comes on the back of the That Sugar Film’s recently announced AACTA Award nomination for Best Documentary, with the winner to be announced on December 9th this year.
That Sugar Film has remained on Australian cinema screens for 22 weeks, and through a mix of programmed sessions and group bookings, continues to find new audiences.
Head of Madman Production Company Nick Batzias comments “It is absolutely incredible to reach this milestone. In addition to being a great success for Madman as a business, it is a clear indication that the ultimate goal of taking this important message to a broad Australian audience and impacting change is being achieved. It is a testament to Damon’s passion and determination both making and promoting the film as well as the hard work of all involved in getting the film out there.”
Following the Australian and New Zealand releases of That Sugar Film and That Sugar Book, the film has also released in the UK and Canada, and will release next week in the US via Samuel Goldwyn Films.
An important part of Damon’s journey is the outreach activity. Thanks to Good Pitch2 Australia, numerous philanthropic funders and outreach partners including BUPA, the Obesity Policy Coalition, the George Institute for Global Health, the Australian Council of State School Organisations and Diabetes Australia, the film’s message has been actively pushed out to schools, corporate institutions and individuals around the country who are interested in promoting a healthier diet.
School Action Toolkits including the film as well as a number of education resources have been created, and are being shipped as we speak to hundreds of schools around the country. That Sugar Film also continues to raise money for the Mai Wiru Foundation which supports Aboriginal communities in the Northern Territory to educate community members on how to make healthy food choices.