A scene from Insta Infamous.

Sundayarvo Productions, the creators of comedy series Stage Mums which aired on Network Ten, have released their new animated series Insta Infamous.

The story follows the adventures of Brit-Nay, a fame-chasing Gen Z influencer hell bent on increasing her social media following so she can become Instafamous. When things don’t go as planned she ends up being infamous instead.

Originally a short film, Insta Infamous played at numerous festivals gaining awards and attention. It was then developed into an 8 part series with each episode lasting 7-8 mins.

As with Stage Mums, the Queensland-based Massey family once again pool their talents to bring us this quirky 3D comedy. Created and animated by Stephen Massey, written by Anna Waters-Massey and Cleo Massey, all three also voice many of the characters. Joey Massey, Lisa Hughes, Sean Curran and Tara Page round out the cast list.

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A self taught 3D animator, Stephen Massey has created a colourful world with detailed sets for the animated characters to inhabit.

Fans of the Melbourne football Club will be amused to find constant references to players in the detailed sets. All the music and soundtrack for Insta Infamous was written, produced and performed by Stephen Massey with a few character songs by Anna Waters-Massey.

The Massey’s built a home studio over Covid lock down and this is where all the production for Inst Infamous took place. Stephen, recorded and produced all the actors vocals from here as well. The lead character, Brit-Nay is voiced by Cleo Massey (H20: Just Add Water, Bureau of Magical Things, Stage Mums).

With the younger generation seeking out bite sized content available on their phones, Sundayarvo Productions have targeted this demographic to bring them a fresh, comedic series with a distinctly Australian voice. Usually this type of animated content is 2D cartoon style, but Sundayarvo Productions opens up a whole new world by creating Insta Infamous in 3D.

All eight episodes of Insta Infamous are available to watch on YouTube, Instagram and TikTok.